Category: Sales Skills

Here are five steps to make it easy for prospects to buy your product or service. Know thy customer.  Instead of rattling off all of your product’s or services’ bells and whistles, pare down the perks that pertain to the prospect’s situation.  Dale Carnegie’s 8th Human Relations principle is to, ‘Talk in terms of the other person’s interests.’  Taking a…

Any good salesperson knows that winning a sale is not a one hit wonder. There are rounds of conversations, relationship building and negotiation along the way. Sometimes, it can seem almost impossible, if not exhausting, to get the desired end result.  Sherrie Campbell seems to understand the challenge of securing that next sale, and recently…

One of the first lessons in good customer service is to always under promise and over deliver. This lesson carries through to leadership, sales, and even employee engagement. But this can sometimes seem challenging to understand and implement. After all, don’t you want to make great promises, rather than ones that seem underwhelming? Of course!…