When you want to grab someone’s attention, the best way to do so is by engaging them in conversation on a topic of their interest. Thanks to the internet and social media, it is easier than ever to learn about a person’s favourite sports team, hobby, or travel destination. From there you’re just a quick…
Customer service never ends. From the first inquiry, to finalizing the sale, to the end of the warranty and beyond, there are many times during the customer lifecycle when he or she will be interacting with a representative from your business, and it’s important that each experience is a positive one. Sometimes this will be…
It’s a simple — but unfortunate — fact of life for a salesperson that we simply can’t close every deal. Sometimes the reason is plain, sometimes it isn’t, and sometimes you simply never hear back. It can be frustrating and disheartening, but don’t let these “lost” sales bring you down. “It is not a lost sale if…
Today we’re going to break down three different aspects of the sales process. While often used interchangeably, marketing, advertising, and sales refer to three related, yet distinct, aspects of business. First, let’s take a look at each term individually, and then we’ll turn to how they work together to help build a successful business. Marketing This is the broadest…