Sales Effectiveness

Two Tactics to Improve Customer Engagement Levels

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January 16, 2018
Two Tactics to Improve Customer Engagement Levels

Customer engagement encompasses all of the experiences and touchpoints a customer has with an organization’s products, services and employees. Forbes recently published its latest list of the top 50 Most Engaged Companies. These organizations offer consistent experiences, perform customer data analyses and design their teams in a matter that enables employees to prioritize the customer. Think about...
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Four Reasons to Use Testimonials in Sales

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November 27, 2017
Four Reasons to Use Testimonials in Sales

Today, 92% of consumers incorporate product and service reviews into their online purchase decision1. Positive reviews are a critical component of an organization’s branding and marketing strategies because they instill trust and loyalty. Since third party reviews are so very effective, it’s difficult to imagine why many sales people don’t leverage them when selling their...
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Negotiations—Four Steps for Smooth Selling

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February 24, 2017
Negotiations—Four Steps for Smooth Selling

Whenever stakes are high—as with negotiating, fear and anxiety tend to dominant our minds.  Instead of fearing negotiations, approach them with the same process and perspectives as those who have mastered the art of the deal.  Here is how. Define a win-win strategy.  Sales professionals sometimes refer to an upcoming pitch as, ‘Going in...
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Three Stellar Service Steps from Sailing the Seas

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July 15, 2016
Three Stellar Service Steps from Sailing the Seas

Despite dozens of deranged cruise ship stories—from crashing into a giant rock to dozens of onboard illnesses, millions of Americans continue to cruise.  In fact, the number of passengers carried by the cruise industry has grown year-on-year and is expected to exceed 24 million in 2018.  If you’ve cruised before, you most likely have experienced...
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Three Stellar Service Steps from Sailing the Seas

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July 15, 2016
Three Stellar Service Steps from Sailing the Seas

Despite dozens of deranged cruise ship stories—from crashing into a giant rock to dozens of onboard illnesses, millions of Americans continue to cruise.  In fact, the number of passengers carried by the cruise industry has grown year-on-year and is expected to exceed 24 million in 2018.  If you’ve cruised before, you most likely have experienced...
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5 Steps to Simplify the Solution and Seal the Deal

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November 28, 2015
5 Steps to Simplify the Solution and Seal the Deal

Here are five steps to make it easy for prospects to buy your product or service. Know thy customer.  Instead of rattling off all of your product’s or services’ bells and whistles, pare down the perks that pertain to the prospect’s situation.  Dale Carnegie’s 8th Human Relations principle is to, ‘Talk in terms of the other person’s interests.’  Taking...
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Training Funds Still Available for the Canada-Alberta Job Grant

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October 14, 2015
Training Funds Still Available for the Canada-Alberta Job Grant

Dale Carnegie graduate and world renowned motivational speaker, Zig Ziglar once said, “What’s worse than training your workers and losing them? Not training them and keeping them.”  Last month, the Canada-Alberta Job Grant program (CAJG) announced that there are still fund available for employee training. What are the benefits of employee training?  The Canada-Alberta...
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Sales Strategies To Win The Battle (and the War)

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January 7, 2015
Sales Strategies To Win The Battle (and the War)

Any good salesperson knows that winning a sale is not a one hit wonder. There are rounds of conversations, relationship building and negotiation along the way. Sometimes, it can seem almost impossible, if not exhausting, to get the desired end result.  Sherrie Campbell seems to understand the challenge of securing that next sale, and...
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9 Quick e-Mail Etiquette Tips

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August 1, 2014
9 Quick e-Mail Etiquette Tips

Most people in business send and receive thousands of e-mails per year. While e-mail is a valuable business tool, you always have to ensure that you follow the proper etiquette. After all, e-mail is another extension of yourself, just as if you were writing a letter or meeting someone in person. Here are some...
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Use a Positive Attitude to Build Relationships and Sales

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July 6, 2014
Use a Positive Attitude to Build Relationships and Sales

Jeffrey Gitomer says, “All things being equal, people want to do business with their friends.” The key to winning friends and building relationships is extremely basic: become a friendlier person! The ways that you can become a friendlier person are equally as easy to understand, but it takes a concerted effort to actually practice...
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