Across Edmonton and around our western provinces, businesses know that potential clients have access to an enormous amount of information when they prepare to purchase a product or service. As we head into the second half of 2014, consumers are now very savvy and value-driven. Most people, with a little background information from Amazon and other “big box” websites, have a good idea about costs and what they should pay. With customers armed with data, how does a product and service based organization maintain profitability? The “secret sauce” for success is an old and simple one. Take care of everyone who visits the company website or who walks into the front door of the business.
The focus on the educated customer must be aligned with the fact that the customer is the answer to business success. This economy makes it a certainty for every business to put clients first. In Dale Carnegie Customer Service Training, it boils down to these two important factors; being friendly with no sales pressure and having excellent customer service levels.
Since negotiation is now an integral strategy in most any sale, the playing field is level for everyone today.
Here are six Carnegie-focused methods for ensuring a great customer experience:
- Make every employee a product and service expert.
- Train every employee in closing techniques, problem solving and quick responses to concerns.
- Make it simple for customers to buy products and services.
- Offer a “common sense” selection of pricing and choices.
- Show a genuine interest and respect for customers.
- Periodically survey client’s feedback after the sale that helps to understand service process improvement.
Dale Carnegie Training emphasizes the fundamental principles of honest communication, upbeat and positive interpersonal skills, and adaptation that allow service personnel to have a concierge level of attention that impresses even the most sophisticated client. Social media and quick research aside, taking care of the customer and giving each one a great experience are still considered timeless strategy to build a loyal client base. Loyalty is a huge factor for both profit and growth. Consider giving clients a wonderful experience and everything will fall into place.
In association with our post on customer service, please consider visiting our website and review our expansive selection of Carnegie Guidebooks on selling and other related skills.
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