Everyone in sales enjoys the challenge of good customer service and product expertise. Yet we know that every salesperson cannot be outstanding in the selling environment. There are many in sales that have just average production. They focus on competency. They avoid mistakes. Not everyone in Edmonton can be good in sales; in fact, even fewer make a great living. We know that Dale Carnegie started in sales and later trained people on his people-driven principles. One trait Mr. Carnegie had, was excellent communication skills with winning friends and influencing people. He did it so well that it is the name of his famous first business book.
An astute focus on people was a foundation in 1936 and it is today in 2014. It makes no difference over the years, clients come first. Dedicated sales professionals can be successful regardless of the date or year.
Dale Carnegie Training offers seven strategies for sales success in any environment:
- Love the profession: Have passion for what you do. That enthusiasm will be remembered and even more importantly, people buy from people they like.
- Be courteous at all times: Keep every activity and interaction polite and simple. Always listen to the client, don’t interrupt, and provide alternatives.
- Be humble: Have a great sales attitude and never be pushy. Selling only happens when customers decide to buy.
- Build referrals to strengthen owner base: The best advertising comes from word of mouth. The process of staying in touch and not being dishonest, will pay off in the long run.
- Manage for repeat business: Although it is wonderful to think that everyone who buys from a good, honest, salesperson and has a positive experience will buy again, it only happens when the client is paid attention to in a positive way. Doing things right helps.
- Understand the ups and downs: Every year the economy slowly improves. Customers who are loyal will be there no natter the economic environment.
- Utilize social media to be the expert. Welcome savvy clients who have done their homework. The more information the better. Allow the client the opportunity to make great decisions.
Although these seven strategies are very important, they only support the professional to be successful. It takes a lot of hard work and effort. Just remember that Mr. taught: “Begin in a friendly way.”
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Photo: Stuart Miles, freedigitalphotos.net