Angry, complaining customers are a part of every business. You can treat them in one of two ways: they can be the problem, or they can be an opportunity to change a bad situation into a great situation. Of course it would be easier to pass it on to someone else and just deal with people who like you, but eventually each of them will be that difficult customer as well. The reason for this is because your company is not perfect and neither are you. At some point you will mess something up, it is how you deal with situations that arise that will matter the most to your customers.
Angry customers are almost always angry because they feel like they have been wronged in some way. The product didn’t arrive at the time they thought it would, they were charged more than expected, the new delivery person was rude to them, or something else equally as bad. No matter what the truth is, the customer doesn’t care about the reason…they just want the problem fixed.
The key point is to remember to not get upset with the customer, or baby them. Treat them with respect and caring. Show that as much as they care about your company, by letting you know that something went wrong and giving you a chance to fix the problem, you care enough to fix the problem and show them you are glad that they are one of your customers. In most cases this will be enough to win their respect, take care of the problem, and move on to the next sale.
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